Media Case Analysis (Business) – Nasty Gal

Hi everyone!

I have based my media case analysis on Nasty Gal.

It is a fashion retailer based in the United States of America that specialises not only in clothing but accessories and shoes as well. Nasty Gal started off in 2006 as an eBay store by its founder, Sophie Amoruso, who sold old pieces of clothing. It’s first brick-and-mortar outlet was opened in 2014 in Los Angeles.

Despite having almost a million followers each on Facebook and Instagram, the likes on posts by Nasty Gal barely reaches a tenth of its follower ratio. It’s Tumblr and Pinterest accounts are also seriously under-utilised.

As such, the 2 content pieces I have created for them will hopefully tackle these problems!


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