Recently came across this article on Facebook, and it’s turning out to be proof that Social media strategies can often yield suprising results…
“Nikon Singapore posted an announcement on its Facebook page yesterday, congratulating a photographer named Chay Yu Wei for capturing a perfect shot of an airplane framed by a ladder in Chinatown.
Photographers quickly pointed out that the photo is clearly the result of editing, and sarcastic comments soon flooded the post.”
What are all of your opinions on this case? In my opinion, on the surface, Nikon has been discredited, and Nikon has generated a high level of negative publicity for not being able to discern a badly photoshopped photo. However, on hindsight, if the picture was a genuine, perfect shot – would it have generated that much public scrutiny?
Could bad publicity be better than no publicity at all? I’m still going to buy a Nikon camera for its long-running reputation for being a high quality DSLR manufacturer…
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