Instagram announced yesterday that they are testing a new update to their platform. Instead of posts appearing in a chronological order on the feed, it will now be in an order that reflects your interest and the people you interact most closely with. This means that posts that you might be interested in, or posts from closer friends, will be at the top of your feed. This will be similar to the Facebook’s feed style.
The rationale for doing this, according to Instagram, is because “people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”
I believe that this new update will impact the way companies utilize Instagram the most. I foresee more Ads coming up on Instagram as companies can now utilize Instagram to reach out to potential consumers by getting their Ads right at the top of their feeds, a similar way to Facebook. This will definitely affect regular daily Instagram users when more Ads can be seen on this platform. Sounds pretty annoying to me!
What do you guys think? 🙂
P.s. Hang in there for the last few weeks of school!
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