Snapchat & Kylie Jenner

Hi! I would just like to share an article I came across recently.

When was the last time you used Snapchat? For me, I have never been much of a netizen and did not even bother owning a Snapchat account. So it comes as no surprise that Snapchat is witnessing a decline in its active users as seen in the article here:

Snapchat’s Value Drops $1.3 Billion After 1 Kylie Jenner Tweet

The main reason why Snapchat is losing its popularity could be attributed to the redesign of its interface, which destroyed the familiarity people had for the app. Perhaps Snapchat wanted a new approach as Instagram had discreetly replaced the former with its Insta Stories, but the stark difference in Snapchat’s redesign did not sit well with its audience. The lesson to be learnt here would be that although social media is constantly changing and improving, social media platforms should still adapt to the needs and wants of their consumers instead of blindly chasing the goal of creating something different.

Furthermore, we can also observe how influencers on social media (Kylie Jenner in this case) have such a colossal impact on social media platforms as just one tweet could cause Snapchat’s value to drop by $1.3 billion. The power influencers have on social media platforms is not to be belittled, and hence it is essential to find out how to engage influencers in order to have them work in your favour.

That’s all I have to share for now! (:

P.S If you did not already know, you may check out the most liked photo on Instagram (also by Kylie Jenner) here: https://www.instagram.com/p/Be3rTNplCHf/

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