COMM346
-

Remain Vintage, but Never Conventional. That is the unwavering mission statement that forms the very core of Fila’s brand identity. Yet despite remaining true to this brand promise, Fila’s unique brand identifier of staying true to heritage while pursuing creative innovation had become drowned in the sea of aggressive branding and marketing campaigns by its…
-
Group Project Text Report Deveka Sharma Tonia Viktoria Nelskamp Rachel Ng Ming Hui COMM346 Social Media Strategies KyuJin Shim 14th November 2016 Table of Contents 1. Company Background and Analysis 1.1 Issue Analysis and Objectives 1.2 Profiling of Current Audience 1.3 Motives of Target Audience 4 4 5 6 2. Current Social…