COMM346

Background Launched in March 1959 by Mattel, Inc., Barbie has sold over a billion dolls and is Mattel’s second largest brand after Fisher-Price. In 2015, sales figures reached an all-time low since 1993, and Barbie‘s attempts to reinvigorate the brand with new initiatives have only resulted in a 23% rise in the second quarter of…

G1 (Group 3) – Sentosa Development Corporation

Sep 23, 2016

COMM346

G1 (Group 3) – Sentosa Development Corporation

Background The organization our group has chosen to conduct our project on is Sentosa Development Corporation (SDC). Specifically, we will be assessing their most recent marketing campaign ‘The State of Fun’ by comparing their stated goals and actual results. To provide some context, the SDC was established in 1972 and is tasked mainly with overseeing…

G2 (Group4) – Browhaus

Sep 23, 2016

COMM346, Group Assignment

Hi all! Our team has decided to work on Browhaus Singapore for our social media analysis project. Company Background: Browhaus is a one-stop eyebrow and eyelash grooming salon chain. Since its first store opening in Singapore in 2004 by the Spa Esprit Group, it has now expanded its presence to over 40 outlets in 10…

G2 (Group 8) – Barbie™

G1 (Group 3) – Sentosa Development Corporation

G2 (Group4) – Browhaus