G2 – Group 9 – Foodpanda

Hi everyone, just sharing with you a quick run-through of our group’s report for our chosen client, Foodpanda! 🙂   Introduction Founded in Singapore in 2012, Foodpanda was the first of its kind to enter the food delivery market. With competitors entering the market in subsequent years, Foodpanda has always utilised an agile social mediaContinue reading “G2 – Group 9 – Foodpanda”

Are influencers a dying medium?

I came across this interesting opinion piece on influencers, which was inspired by the controversial wedding of influencer Melissa Koh. I found it to be quite thought provoking and relevant to what we recently discussed in class, and it’s definitely worth a read. It’s quite a long piece, so for those of you who areContinue reading “Are influencers a dying medium?”