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Let’s Grab an Uber! Introduction Uber started as an app to connect people who need rides with people who can provide one, driving their own car. It has been a trendsetter in using technology to make services such as taxi rides and food delivery convenient and efficient. In addition to making transportation more accessible, they…
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Group Project Proposal of Jetstar Asia G1 | Group 8 | Gao Qing Chen, Gavin Hartman Adithama, Myat Pan Phyu Hi Everyone! Here is our proposal for our analysis of Jetstar Asia’s social media strategies. Background Jetstar Asia Airways is a low-cost airline based in Singapore, managed by Newstar Holdings Pty Ltd which is owned…
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Academic Value of Study This report seeks to use NKF as a case-study to analyze the effectiveness of social media strategies for non-profit organizations and provide recommendations on strategies that non-profit organizations can adopt. Background Who is NKF? NKF is the largest kidney foundation in Singapore, helping out close to 2/3 of the total…
Dr. KyuJin Shim's blog 