Digital Marketing Specialist, Will Carnwath visited COMM346

Will Carnwath lectured for COMM346, illustrating new pressures and extended responsibilities of corporations with regards to digital innovations and changing trends in marketing communications. In the lecture he shared new trends, specifically, perishable content, visual content dominance, changing editorial algorithms, the demise of the traditional human bylines, and social business initiatives in the B-to-B sector.Continue reading “Digital Marketing Specialist, Will Carnwath visited COMM346”

G2 [GROUP 12] [UNIVERSAL STUDIOS SINGAPORE]

  Introduction to Universal Studios Singapore (USS) Back in March 2010, Southeast Asia’s first Hollywood movie theme park, Universal Studios Singapore(USS) was opened. Located on Sentosa, Singapore’s designated leisure island, it has proved to be a contributing factor to the success of Resorts World Sentosa (RWS) which is operated by Gentings Singapore. Resorts World Sentosa’sContinue reading “G2 [GROUP 12] [UNIVERSAL STUDIOS SINGAPORE]”

(G1) GROUP 13 | UBER

Let’s Grab an Uber! Introduction Uber started as an app to connect people who need rides with people who can provide one, driving their own car. It has been a trendsetter in using technology to make services such as taxi rides and food delivery convenient and efficient. In addition to making transportation more accessible, theyContinue reading “(G1) GROUP 13 | UBER”