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  • #EarthHour so let’s fight (huh, what?)

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    Hello everybody! So as you may know, Earth Hour is happening in about 2 hours time (8:30pm to 9:30pm SG). Well to be frank, I did not know Earth Hour was happening today until yesterday only! How did I find out? On Social Media. The above post appeared on my Twitter. I saw the hashtag…

  • Instagram’s New Update On The Way!

    Hi all, Link: http://blog.instagram.com/post/141107034797/160315-news Instagram announced yesterday that they are testing a new update to their platform. Instead of posts appearing in a chronological order on the feed, it will now be in an order that reflects your interest and the people you interact most closely with. This means that posts that you might be interested…

  • Native Advertising – Creativity or Compromise?

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    Sheer lighthearted brilliance from the tenacious, satirical and uber-conscious John Oliver on the negative side of native advertising (an absolute must-watch): https://www.youtube.com/watch?v=E_F5GxCwizc There seems to be two sides to the argument here for native advertising. First – the one we’re aware of – targeting the content-loving, ad-hating, editorial-and-everything-else-related hungry teenage bandwagon of consumers with fresh editorial-style advertising…