COMM346

  • 666: Number of the Beast… Or Number of LTA?

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    I’ve recently come across this article, http://news.asiaone.com/news/singapore/all-hell-breaks-loose-online-following-launch-bus-service-666 in which the launch of a bus service number, 666 in Punggol invited much flack from netizens in Singapore. This is due to the symbolic inclinations of the number 666, typically seen as a Satanic symbol, the “number of the beast”. LTA had wanted the new bus services,…

  • G1 | Group 5 | Milo

    Milo is a chocolate malt product of Nestle. It is popular in the regions of Asia, Africa and Oceania. Milo currently has a narrow target group for its current social media strategy, largely targeting parents with young children with nostalgic videos and young athletes. The adopted social media strategy also has a very narrow product focus,…

  • G1 | Group 6 | Boost Juice Bars

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      Boost Juice Bars was first founded in 2000 in Australia and had gradually expanded to more than 250 stores globally in countries like the UK, Portugal, South Africa, Kuwait, Hong Kong and Singapore. They offer low-fat frozen yoghurt smoothies, fruit crushes, and fresh fruits and vegetables juices. Boost Juice Bars Singapore has been receiving…