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  • Abercrombie & Fitch | Group 1 (G1)

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    Background Abercrombie & Fitch (A&F) is an American clothes retailer with over 1000 locations worldwide (300+ in the US), that focuses on upscale casual wear for young consumers. The brand name was, at one point, synonymous with quality, desirable clothing emblazoned with the classic ‘A&F’ lettering – an ‘international near-luxury lifestyle concept’. More recently, however,…

  • G2 | Group 3 | Famous Amos

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    Famous Amos was first established in Los Angeles in 1975 by Wallace Amos. After undergoing several buyouts, it is now a subsidiary under Kellogg Company. It offers a diverse range of cookies, muffins and brownies coupled with attractive gift packaging. There are Famous Amos outlets worldwide, including a total of 16 outlets in Singapore (as…

  • SMRT by G1 Group 6

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    SMRT Corporation is a public transport operator incorporated on March 6, 2000, as a result of an industry overhaul to form multi-modal public-transport operators in Singapore. It is the main provider of public transport in Singapore, operating bus, rail, taxi and other public transport services via several subsidiaries.  In recent years, SMRT has had trouble with…