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  • G1 I Group 9 I Bata Singapore

      Founded in 1897 in Czech Republic by Thomas G. Bata, Bata has since gained international presence with footwear as its core business. With constant innovation in design and product development, the company strives to excel in operational and commercial execution across its international presence. Bata’s mass production enabled the company to sell shoes at “ridiculously low…

  • G2 | Group 2 | Zappos

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    Zappos.com, Inc. (Zappos) is a Las Vegas-based online retailer, founded by Nick Swinmurn in June 1999. He was inspired by his own unpleasant experience of failing to find his desired pair of shoes at his local mall. Therefore, he decided to approach Tony Hsieh and Alfred Lin with the idea of selling shoes online. A…

  • #Oscars and Social Media

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      Just last Sunday, Leonardo DiCaprio finally won his Best Actor Award at the 2016 Academy Awards after 27 years of acting and six nominations at the Oscars. People all over the world celebrated his win through social media platforms like Facebook, Instagram, Twitter, Snapchat, and YouTube. DiCaprio’s win surpassed Ellen DeGeneres’ record-breaking selfie from…