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  • Handling PR on Facebook?

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    Handling PR on Facebook?

    Hi everyone! So I came across an article about Lavastone’s Facebook PR disaster and wanted to share it – I was actually drawn to it because it looked like an interesting article but on second thoughts, it’s actually very applicable for our class! (Some of you might have heard of this before – apparently they…

  • A worrying trend

    Hi everyone, Everyone knows how social media has the power to keep you connected with your community of friends and followers. But for individuals unsound of mind and/or psychological state, it can turn into both a source of frustration (seeing their communities portray the happiest part of their lives) and a platform on which to…

  • Quantifying results of Social Media Strategies in Marketing

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    Hi everyone, Saw this article online a couple of days ago and I thought it was pretty worth sharing. In it, the author highlights how marketers have embraced social media strategies (be it pertaining to analytics or content creation for users) in the recent years, despite the difficulties that persist when it comes to quantifying…