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  • “Beyonce Bounce” – an unexpected hit for restaurant Red Lobster

    We all know social media is powerful. And yet, there is something even more powerful in calling us to action – social media from influencers. For this week’s reading Impact of Social Media in Power Relations of Korean Health Activism, we see how endorsement from largely followed individuals such as politician Lee Chung Hee and actress Ku Hye-Sun…

  • Thoughts about Nikon’s “Fake Plane” Saga

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    Recently came across this article on Facebook, and it’s turning out to be proof that Social media strategies can often yield suprising results… Nikon Awards Prize to Badly ‘Shopped Photo, Hilarity Ensues “Nikon Singapore posted an announcement on its Facebook page yesterday, congratulating a photographer named Chay Yu Wei for capturing a perfect shot of an…

  • Thoughts regarding Myspace, Facebook, and… Friendster?

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    Whilst I was listening in class regarding the comparisons between Myspace and Facebook, and the reasons for the eventual success for the latter, I was reminded of Friendster, a website myself, and many peers of my generation frequented. Both Friendster and Facebook exhibit similar qualities at that time (around 2008, Facebook already existed but wasn’t…