Group Assignment

  • Adler Hostel | Group 4 (G1)

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    Hi all, Our group has decided to work on the Adler Hostel for our group project. Brief Overview of Adler Hostel Adler Hostel, established in 2012, is Singapore’s first luxury hostel and is a rising young brand. The Adler brand is about providing quality products and services with an affordable price tag, and it seeks…

  • American Apparel (Group 4)

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    Background of American Apparel American Apparel is a brand that manufactures, distributes and retails branded fashion basic apparel. Founded by former CEO Dov Charney it is a company that oversees designing, manufacturing and distribution of all its products. On 5 October 2015, the company filed for bankruptcy, the final wake-up call for management. In February…

  • American Express [Amex]: Social Media Analysis

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    1.) Introduction:  Amex’s business model generates revenue from both the consumer and the merchants through expenditure on its credit cards, and finance charges and fees. (MarketLine, 2016) Although Amex provides a wide range of specialized card services and privileges and discounts across the globe, we will be focusing our attention on the Singapore market, specifically…