Group Assignment

  • Group 7 – Summary of ONE Championship Final Report

    ,

    Company Overview ONE Championship was launched in 2011 and has developed a great deal since. Carrying the mission of hosting the most exciting mixed martial arts competitions across Asia and starring the best athletes in Asia, ONE Championship is currently Asia’s largest sports media property. With a global broadcast to over 1 billion homes in…

  • Sweetfish (Final Report)- G2

    ,

    Background What is poke? Poke is a Hawaiian word meaning cut, cubed or sliced. Traditionally seasoned with Hawaiian salt, limu kohu, along with a list of other Hawaiian ingredients. It is a form of marinated sashimi, or raw fish that is a perfect topping for rice, noodles or salads. Contemporary ingredients are included in Sweetfish…

  • An Insight into Red Bull’s Social Media Engagement

    ,
    An Insight into Red Bull’s Social Media Engagement

    Introduction Background Today, the use of social media in marketing is such a powerful tool as it enables conversations to be created between the consumer and the product. The consumer then identifies with the brand and is engaged especially when brands are able to convey positive images through their messaging. What marketers are striving for,…