Group Assignment

  Innisfree is a South Korean cosmetics and skincare brand owned by AmorePacific Corporation, focusing on providing natural and environmentally friendly beauty products to females between 18-25 years. While no financial results are available, Innisfree Singapore’s strong growth over the years can be inferred from its rapid store expansion, especially given the exorbitant rental rates…

Background American Express Company (hereon known as “Amex” or “the company”) is one of the largest providers of travel related services and payment services in the world. Together with its subsidiaries, Amex provides financial products and services to individuals, businesses, corporations and institutions. It has a worldwide presence, although the company’s chief market is the…

Background Mixed Martial Arts (MMA) is the fastest growing sport on the planet for the simple reason that people like to see a fight – the less rules the better. One Championship is a Singapore based MMA promotion launched in 2011 and is Asia’s largest sports media property with a global broadcast to over 1…