Group Assignment

  • G2 – Group 6: Wing Zone

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    Hi Everyone! 🙂 This is Group 6 and here’s a summary of our social media strategies for Wing Zone. Introducing the mouth-watering Wing Zone… Wing Zone is a casual-dining restaurant chain originally founded in 1991 in Atlanta, the United States of America, which later expanded to have franchises in other countries including Singapore. There are currently…

  • G2 Group 5: The Big Cheese

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    For our latest project, we aimed to develop a practical and hands-on social media strategy for the young company The Big Cheese (TBC). The new f&b concept is focused on customizable takeout Mac & Cheese, and located at Sunshine Plaza in Singapore. The company aims to offer a cheap and convenient solution for all the…

  • (G2) Group 7 – Obsession fuelled by social media

    Hello all! We’re Group 7 from Prof’s G2 class, and we chose to do an academic research for our project instead! The topic in question is “From fans to ‘super-fans’: How does social media encourage the obsessive behaviour of super-fans?”. We were interested in this topic as celebrity obsession is almost becoming the norm in…