Forum

  • Social Media is not only changing how businesses work, its also changing you

    During last two week’s classes, it was mentioned that Facebook took over Myspace to become the current leading social media site. I believe that this is a “winner takes all” industry due to the network effect; it connect many users irregardless of geographic locations which helps to build a large database that competitors have difficulty…

  • No such thing as bad press?

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    We discussed topics such as network effects, diffusion of innovation and the evolving trend of corporate landscape through social media in Week 3’s session. I was particularly interested on the case about online activism to boycott A&F due to its CEO’s discriminatory press release. While there is nothing wrong about segmenting and targeting the consumer…

  • American Apparel (Group 4)

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    Background of American Apparel American Apparel is a brand that manufactures, distributes and retails branded fashion basic apparel. Founded by former CEO Dov Charney it is a company that oversees designing, manufacturing and distribution of all its products. On 5 October 2015, the company filed for bankruptcy, the final wake-up call for management. In February…