Forum

  • American Express [Amex]: Social Media Analysis

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    1.) Introduction:  Amex’s business model generates revenue from both the consumer and the merchants through expenditure on its credit cards, and finance charges and fees. (MarketLine, 2016) Although Amex provides a wide range of specialized card services and privileges and discounts across the globe, we will be focusing our attention on the Singapore market, specifically…

  • Group 7 – Summary of ONE Championship Final Report

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    Company Overview ONE Championship was launched in 2011 and has developed a great deal since. Carrying the mission of hosting the most exciting mixed martial arts competitions across Asia and starring the best athletes in Asia, ONE Championship is currently Asia’s largest sports media property. With a global broadcast to over 1 billion homes in…

  • Sweetfish (Final Report)- G2

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    Background What is poke? Poke is a Hawaiian word meaning cut, cubed or sliced. Traditionally seasoned with Hawaiian salt, limu kohu, along with a list of other Hawaiian ingredients. It is a form of marinated sashimi, or raw fish that is a perfect topping for rice, noodles or salads. Contemporary ingredients are included in Sweetfish…