Forum

  • An Insight into Red Bull’s Social Media Engagement

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    An Insight into Red Bull’s Social Media Engagement

    Introduction Background Today, the use of social media in marketing is such a powerful tool as it enables conversations to be created between the consumer and the product. The consumer then identifies with the brand and is engaged especially when brands are able to convey positive images through their messaging. What marketers are striving for,…

  • Group 3 – Innisfree

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      Innisfree is a South Korean cosmetics and skincare brand owned by AmorePacific Corporation, focusing on providing natural and environmentally friendly beauty products to females between 18-25 years. While no financial results are available, Innisfree Singapore’s strong growth over the years can be inferred from its rapid store expansion, especially given the exorbitant rental rates…

  • Group 6 – Han’s Art & Living

      Summary Han’s Art & Living was established in 1997, providing different genres of art for children. Han’s Art & Living started out with the belief that art is integral in moulding children’s thought process, unleashing the finer virtues within them. Furthermore, it also served as a platform for local artists to display their talents…