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The aim of this report is to answer the following research questions: How effectively is Facebook used as a customer relationship management tool for shopping goods such as personal care products? Indeed, the analysis of the Facebook profile of The Body Shop, Yves Rocher and Rituals lead to the alarming issue that the admins of…

Hi everyone! I chose to focus on Facebook as my social media platform for my individual project. The 3 companies that I analyzed are AirAsia, Scoot and Tigerair. The airlines industry has rapidly expanded especially with the introduction of low-cost carriers (LCCs). The lower cost of flying via LCCs has enabled many more people to…