Forum

  • Individual Social Media Project – Dessert Brands

    Hi everyone! Here is a summary of my social media project on local dessert brands in Singapore. Overview and Research Question The importance of Instagram for food brands and businesses cannot be overstated. We prefer visuals to text and we want pictures that showcase the brand’s purpose and philosophy, not just an advertisement. We also…

  • G2: Laneige – Unleash Your Sparkling Beauty

    Launched in 1994 in Korea, Laneige is a premium cosmetic brand that promotes lively, youthful skin with its most advanced ‘water science’ technology. As one of the many brands under Amore Pacific, the leading cosmetic company in Korea, Laneige entered the Singapore market in 2004. Korean beauty is now a rising trend in Singapore, especially…

  • G2 – ASOS, Your One-Stop Fashion Destination

    ASOS is a contemporary online shopping platform from the United Kingdom (UK) that aims to be a one-stop fashion destination for consumers in their 20s. Starting out as AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited, they won the Best Trendsetter Award  by the Sunday Times and shortened their name to ASOS, for easier identification. In order…