Forum

  • Going Social with GoPro

      Presenting to you: The World’s Most Versatile Camera! Now, I’m sure that most of you here are familiar with GoPro – either because you own one of these GoPro cameras or you’ve seen those wonderfully-shot photos and/or videos by GoPro cameras on your friends’ social media accounts or even on Instagram’s Explore page. That’s…

  • G1 Individual Project – Coors Light

    Hi Class and Prof! Here is my research on the American beer brand Coors Light. Hope you enjoy! Background Coors Light is an American light pale lager brand with a deep history. The brand’s roots can be traced back to over 140 years ago, to its founder, Adolph Coors. Adolph had a deep passion for…

  • G1 Individual Project – Nike, Adidas, Under Armour on Instagram

    Hi all, I chose to analyze the use of Instagram by Nike, Adidas and Under Armour. I am sure everyone is familiar with these 3 iconic sports apparel brands so I will jump straight into my research questions: How can Nike, Adidas and Under Armor better utilize Instagram to boost user-generated content (UGC) and increase…