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  • G2 Individual Report – Travel Service Providers

    G2 Individual Report – Travel Service Providers

    As the saying goes, “A picture is worth a thousand words”. Instagram has the ability to increase the awareness of places of interests and allows the public sharing of photos Especially in the highly competitive tourism industry, the emergence of social media may change how these companies operate. Over the last decade, social media has…

  • G1 Individual Project, Airports

    Happy week 15, all! For my individual project, I looked at the Facebook pages of Changi Airport, Heathrow Airport and Frankfurt Airport over a two-week period in March 2016. These three airports were chosen because they all rank in the top 15 of the Skytrax awards and are known to many to have utilized their…

  • G1 Individual Report – RWS

    Hi everyone! I am Yu Nato from G1 and my individual report is about RWS’s social media strategies. Research Question How can RWS increase engagement with their customers through Social Media to improve brand loyalty? Data Collection In order to analyze their Social Media use, I followed their Facebook, Twitter, Instagram from 19th Feb to…