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Hi everyone, I’m sure you have seen this footwear at least once in your life before. Yes, this footwear is from Crocs, and Crocs is the company that I have chosen for my Individual Project. Crocs is quite a widely known brand, but most people who know Crocs tend to have a negative sentiment towards the brand and think that Crocs is “an…

Hello everyone! This post will be on a short summary of my individual research project. I have chosen to analyse the Facebook strategies of 3 companies mainly Tinder, Paktor and Coffee Meets Bagels. Introduction: As you guys know, with everyone owning a smartphone nowadays, the dating apps industry is gradually becoming a billion dollar industry…

Companies: Pokka, Yeo’s & F&N Seasons (Brewed Tea & Juices) Platform: Facebook Hi Guys! Most often we will happened to chance upon a television ad during festive seasons, such as the celebration of Chinese New Year and Christmas period. But, have you wondered if the social media platforms do play a crucial part in creating…