Forum
-
Hello Guys, Group 1 from G2 here! 🙂 We are going to share with you our social media strategy for our selected organization – SPCA. Introduction of SPCA The Society for the Prevention of Cruelty to Animals (SPCA) was created in the 1800s with the objective of preventing animal abuse and to promote kindness to…
-
Parasocial relationship through social media: Assessing the influence of Prime Minister’s (PM) social media presence on Singapore Management University (SMU) students’ confidence in him Inspiration for the topic As a team, we are pretty keen on politics and current affairs. We read the research paper by (Chung and Cho, 2014) during the second week of the curriculum…
-
COMM346 has finished all this term’s course-work . Student presentations were held during Weeks 12-13. Corporate executives from OhChaCha and Nine Fresh who are the clients of Alto Marketing – the digital consultancy – visited COMM346 and attended students’ pitch. OhChaCha executive directors received well the CSR ideas and video viral campaigns. The Nine…
Dr. KyuJin Shim's blog 