COMM346 has finished all this term’s course-work . Student presentations were held during Weeks 12-13. Corporate executives from OhChaCha and Nine Fresh who are the clients of Alto Marketing – the digital consultancy – visited COMM346 and attended students’ pitch. OhChaCha executive directors received well the CSR ideas and video viral campaigns. The NineContinue reading “COMM346 AY2017-18 has finished all this term’s course-work”
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Digital Marketing Specialist, Will Carnwath visited COMM346
Will Carnwath lectured for COMM346, illustrating new pressures and extended responsibilities of corporations with regards to digital innovations and changing trends in marketing communications. In the lecture he shared new trends, specifically, perishable content, visual content dominance, changing editorial algorithms, the demise of the traditional human bylines, and social business initiatives in the B-to-B sector.Continue reading “Digital Marketing Specialist, Will Carnwath visited COMM346”
A marketing guru crossing from analogue and digital helped enlighten our class.
Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346. Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovationContinue reading “A marketing guru crossing from analogue and digital helped enlighten our class.”