Forum

  • G1 | Group 2 | Bone Marrow Donor Programme

    Hi everyone, Our group will be sharing about the Bone Marrow Donor Programme (BMDP) in Singapore for the Social Media Research Project. Blood marrow is found within the hollow spaces of our major bones and is responsible for blood cell production. For blood cancer patients, the bone marrow is not capable of producing healthy blood…

  • Abercrombie & Fitch | Group 1 (G1)

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    Background Abercrombie & Fitch (A&F) is an American clothes retailer with over 1000 locations worldwide (300+ in the US), that focuses on upscale casual wear for young consumers. The brand name was, at one point, synonymous with quality, desirable clothing emblazoned with the classic ‘A&F’ lettering – an ‘international near-luxury lifestyle concept’. More recently, however,…

  • G2 | Group 3 | Famous Amos

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    Famous Amos was first established in Los Angeles in 1975 by Wallace Amos. After undergoing several buyouts, it is now a subsidiary under Kellogg Company. It offers a diverse range of cookies, muffins and brownies coupled with attractive gift packaging. There are Famous Amos outlets worldwide, including a total of 16 outlets in Singapore (as…