Forum

  • Customers who just want a cup of coffee are furious about Starbucks’ new rewards program

    ,

    Here’s news about Starbuck’s new rewards program… http://www.seventeen.com/life/food-recipes/news/a38320/starbucks-just-made-a-major-change-to-its-loyalty-program-andyou-wont-be-happy-about-it/ So, in relation to the sample research proposal from the previous students’ work that I shared with class a couple of days ago, unexpected events occur that can change the game IF competitors’ advisors or researchers or project whiz-kids are alert and can sense advantage. As it…

  • Handling PR on Facebook?

    ,
    Handling PR on Facebook?

    Hi everyone! So I came across an article about Lavastone’s Facebook PR disaster and wanted to share it – I was actually drawn to it because it looked like an interesting article but on second thoughts, it’s actually very applicable for our class! (Some of you might have heard of this before – apparently they…

  • A worrying trend

    Hi everyone, Everyone knows how social media has the power to keep you connected with your community of friends and followers. But for individuals unsound of mind and/or psychological state, it can turn into both a source of frustration (seeing their communities portray the happiest part of their lives) and a platform on which to…