Forum

  • Quantifying results of Social Media Strategies in Marketing

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    Hi everyone, Saw this article online a couple of days ago and I thought it was pretty worth sharing. In it, the author highlights how marketers have embraced social media strategies (be it pertaining to analytics or content creation for users) in the recent years, despite the difficulties that persist when it comes to quantifying…

  • G2 Group 9 Magnum

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    A Day Without Pleasure Is A Day Lost Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the…

  • G2-Group 5- The Book Cafe

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    Hello everybody! Our group has decided to choose The Book Café to research on for our group project. The Book Café has been open since 2000 and is not just a typical cafe serving food. It is a book-themed café that provides a diverse range of reading materials, which means that customers can browse through…