Tag Archives: rail service disruption

“Building Public Confidence”: Patrick Nathan from SMRT spoke on SMRT’s social media strategy, ROI measurement and incident management for COMM 346

Patrick Nathan is a Vice President of Singapore Mass Rapid Transit – SMRT, heading its Corporate Information and Communications Division (which includes Corporate Marketing and Communications, Passenger Service Department, and SMRT’s interestingly-named Information Fusion Centre). On October 22 he was Guest Lecturer in the social media ROI module in COMM 346 Social Media Strategies. HeContinue reading ““Building Public Confidence”: Patrick Nathan from SMRT spoke on SMRT’s social media strategy, ROI measurement and incident management for COMM 346”