#SMUSOCIALMEDIASINGAPORE
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A Better Florist is a self-funded online floral retail start-up based in Singapore, founded by ex-Google employee Steven Feiner in May 2015. Booming floral retail industry According to the founder, the global flower market is worth $60 billion, of which $2.5 billion is attributed to the still-emerging Southeast Asian market. With a sizeable 600 million…
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Dear All, Here is good news I’d like to share about Group 4 and lululemon athletica Singapore. Group 4’s pitch of social media campaign strategy to lululemon was very well-received by the company, which is interested in taking up and implementing some of the group’s ideas into their new online & offline dynamics! Group 4,…
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Timothy Hou, Director of Internal Communication and Social Media at Marina Bay Sands Pte Ltd, spoke (18 September) about the Marina Bay Sands content marketing strategy, for the content strategy module in COMM 346 social media strategies. In his lecture, Mr. Hou introduced effective content and delivery strategy in social media and brand ambassador strategies…
Dr. KyuJin Shim's blog 