#SocialMediaStrategies

The global airline industry continues to grow rapidly together with increased competition with new airlines joining the force yearly. However, profitability in the industry is actually one of the lowest across industries. So then, why is it that so many still choose to go into this industry? Even Michael Porter himself cant comprehend this. In…

Singtel: From Nay to Yay

Apr 10, 2016

COMM346

#SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, Singtel

What is one thing that supports us in everything we do on a daily basis? Communication technology. Imagine if suddenly you have no access to telecommunication services, including your phone services, internet broadband etc… Die. See how important telecommunication is to our lives? Singapore’s telecommunication industry is dominated by three firms, with Singtel leading the…

(G1) Individual Project – 3 Truths About Digital Media Houses on Facebook. You Won’t Believe #3!

Apr 5, 2016

COMM346

#SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies

Hi Everyone, Hope all is well. I have analysed the performance of 3 Online Media Companies – namely Mashable, ScoopWhoop and BuzzFeed to monitor and track their Social Media performance across Facebook. These pages are highly content driven and flourish on the engagement by their fans. Based on this, I have developed 3 findings that…

Individual Project – Airline Industry

Singtel: From Nay to Yay

(G1) Individual Project – 3 Truths About Digital Media Houses on Facebook. You Won’t Believe #3!