Media Case Analysis: Whole Foods Market

Hi class!

For my individual assignment I chose the media case analysis option. I will be presenting about the organic grocery store Whole Foods Market. Whole Foods is an increasingly popular American supermarket chain specializing in organic food that opened in Texas in 1980. If you have never heard of Whole Foods – think Jason’s Gourmet Grocer but much… much better J That is – if you’re into interesting health foods, organic products, etc.

I chose to study this company because it is often praised by different reputation indexes as being one of the best companies to utilize their social media in that it is a key to their brand’s success (You can read about it here if you’d like: http://www.business2community.com/social-media/4-companies-social-media-right-01023485). They are currently very active on: Facebook, Instagram, Twitter, and Pinterest. However, I wanted to analyze what strategies, on their social media sites: Facebook, Instagram, and Twitter, have helped Whole Foods become increasingly popular.

In my research, I found that Whole Foods tries to integrate their platforms and create a sort of integrated marketing communications system with their YouTube channel, yet their videos lack content and interaction.
Therefore, my 2 content pieces are a suggestion for how Whole Foods can venture out, and capitalize on YouTube, as an interactive social media platform to create a truly meaningful connection with their customers.

-Bernadette

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