Some of us have heard of, or even seen the music videos of the American alternative rock band “OK Go”, famous for its viral videos. The band has enjoyed viral marketing success on Youtube because of its quirky music videos that are watchable and shareable.
Recently, OK Go released a new music video, “Upside Down & Inside Out”, featuring the band engaging in their signature choreographed routine aboard a zero-gravity airplane ride (you can watch the music video on their Facebook page).
What is interesting is that this is the first time the band has turned to Facebook, instead of uploading it on Youtube, the usual go-to platform for music videos. If you try to search for the video on Youtube, you will only find a clip that encourages people to check out the music video on Facebook instead. OK Go cited a few reasons why they chose to go Facebook-only, mainly because of the increasing reach and engagement of Facebook when it comes to videos. In addition, Facebook has been working towards “increasing ad revenue for video content creators”, making it an appealing alternative to Youtube. The band has also had a rough partnership with Youtube, largely because of the insignificant ad revenue gained each time its video gets played.
You can read about it here: http://www.adweek.com/news/technology/why-ok-go-went-facebook-only-debut-its-buzzy-zero-gravity-music-video-169599
Although the band is confident about its bold move, will it be able to replicate its viral marketing success on another native video platform, Facebook?
Here are some of its viral music videos: