Yesterday, Singaporean actress Rebecca Lim posted on her Facebook page “I’m all set and I’m retiring.”. The post generated a great amount of interest with over 4,000 likes, 222 shares, and many fans commenting their well wishes for her future.
However, last evening, she posted again on her page with a video with details about her “retirement” – which actually turned out to be just a mention of how she signed a retirement savings plan with NTUC income.
While this post received less than half the number of likes compared to her first post, it was shared a whopping 639 times with 400 comments – which were mostly negative, chiding her and NTUC Income for what seems to be an overdone marketing ploy.
The tone of comments and remarks for Rebecca Lim went from generally positive to overwhelmingly negative within a single day. But, it did bring about attention to NTUC Income and the more or less good intention of getting Singaporeans to plan for their future.
Could it be a successful social media strategy albeit the negative feelings felt by fans and followers who were truly saddened by her news of retirement?
Watch the video here: