Facebook recently introduced new reactions to their platform and here’s an article that I think is pretty insightful.
The article describes how advertisers can now use these reactions to identify the reactions of their posts and shares. As social media is often used by many organizations for their marketing efforts and outreach, this new feature will effectively allow the team managing the campaigns to gather feedback. This feature will also provide more individuals who are unwilling to comment, but yet are unwilling to ‘like’ a post express themselves with these emojis. Advertisers can thus accurately identify their outreach and target audience.