G2 – What Flavour Do You Favour?

Hi guys! Thought I would share one of my favourite campaigns by Cadbury that used social media in a fun and creative way to raise awareness for its Dairy Milk brain in Australia. Challenge Cadbury was facing: Chocolate industry was getting increasingly saturated and Cadbury was not doing enough to sell its Dairy Milk brand, which was henceContinue reading “G2 – What Flavour Do You Favour?”

G2 [GROUP 12] [UNIVERSAL STUDIOS SINGAPORE]

  Introduction to Universal Studios Singapore (USS) Back in March 2010, Southeast Asia’s first Hollywood movie theme park, Universal Studios Singapore(USS) was opened. Located on Sentosa, Singapore’s designated leisure island, it has proved to be a contributing factor to the success of Resorts World Sentosa (RWS) which is operated by Gentings Singapore. Resorts World Sentosa’sContinue reading “G2 [GROUP 12] [UNIVERSAL STUDIOS SINGAPORE]”