Sharing a really interesting article on one of the newest kids on the block today – Snapchat. The following article touches on its history and background as well as its various revenue sources. For brevity’s sake, I’ve provided the link here instead of the lengthy article.
The below is an infographic outlining the social media platforms’ various activities. While many might denounce it as a flash-in-the-pan phenomenom, it does not take away from the fact that Snapchat’s most recent valuation put it at a hefty $16 billion. With current demand for slots in its “Discover” tab rising exponentially, advertising on the platform is expensive and only reserved for major players, for now. It’s seen as exciting and fun and able to provide instant gratification; even veterans of the advertising industry are clamoring to learn how to harness the power behind this more-or-less unexpectedly successful social media tool, in the wake of its explosive popularity.
Do feel free to share any thoughts on this! Perhaps the most pertinent question to me at this point would be: will the profitability of Snapchat as a PR and marketing tool be sustained in the long term or is it simply going to be a fad among the millennials once it’s been milked for what it’s worth?