Asia Xpedition Awareness

Hi Everyone!

Not sure if you had heard about a recent expedition that is coming up? It is from Asia Xpedition happening on the 15-17 April 2016! I had noticed the event notification popping out of my facebook quite frequently. Hence, i felt that it would be interesting to find out how does an event create buzz and word of mouth online?

Here’s some observation i noticed! Firstly, the post appears quite frequently on my news feed and the reason why it appears on my new feeds was because my friends had like the post/page. As most of my friends enjoys extreme sports. Such as diving, skydiving, trekking & etc. Thus, it manage to use the social media platform to reach out to users like me who is interested in the same interest group. The increase exposure of the event had capture my attention to find out more about the event and eventually, I “like” the page and was amazed that 10 of my friends are going for the event.

At the page, they had vlog competition where users send in their travel video in 30sec and also travel write up to engage the community. I felt that the initiatives was a good strategy to engage their potential customers and also to spread the events through word of mouth.

Screen Shot 2016-03-12 at 4.53.51 PM.png

Through navigating the page, I had also saw that they are recruiting volunteers! Volunteers can simply get a one year free magazine subscription  and limited edition t shirt. It was really interesting how they uses social media to recruit helpers and the strategy to get people to sign up. Hence, this is a good learning point where we can understand how does an event helps to create hype before the event, aside from products and services 🙂 Screen Shot 2016-03-12 at 4.56.56 PM.png

So yea’ i think this is a good strategy for Asia Xpedition, as Singapore had became an emerging market for adventure sports/extreme sports. Shall check out the news after the event to know how successful the turn up is!

Tian Xin


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