Recently, 2 workers died in an incident whilst at work on SMRT train tracks. While much discussion has been made regarding SMRT’s current safety measures, I am appalled by what I see in the following screenshot:
It can be noted that this response on social media (Facebook) is considered within the realm of crisis communication, and what our minister has done is basically the technique of diminishing the severity of the incident, by diverting attention to good news, before offering his condolences. This, inevitably, led to responses such as this:
In retrospect, it can be seen that leaders of many corporations (e.g. Shell) attempt to downplay the severity of an incident, but it always backfires. A more sincere, and possibly effective method would be to take up full responsibility instead. Although it may result in immediate losses (of reputation), but this is minimised, and the organisation will be also commended for taking up full responsibility and providing compensation.
What are your thoughts?
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