Hi class,

Just wanted to share this article that I came across. We all know the impact of social media on firms especially those in the FMCG sector, but its interesting how this article shows us how social media is becoming increasingly important even to Financial firms. The example brought up is Ritholtz Wealth Management and this company claims to have increased its Assets under management (AUM) and employees simply through the use of Social media. This fascinated me as despite todays highly competitive and almost homogenous market, a company was able to differentiate itself as a result of its blog posts and social media presence.

https://blogs.cfainstitute.org/investor/2016/03/31/social-media-the-cornerstone-of-financial-firms-in-the-21st-century/

Cheers, Darshini