I am impressed by the effort you put into our opening essay overall.
I could read your hearts and minds, and your passion about this course.
I just want to share some thoughts for your better engagement with readers, for instance, you might have to write this kind of essay to demonstrate your interests to concerned parties in a real-life business or academic project.
I have seen a lot of overlap in your essays—that is some boilerplate quotes and conventional stances regarding social media.
These are some examples below,
- Social media can empower us in many ways…
- I will like to be able to gain more in-depth knowledge on social media to help individuals and organizations to achieve their goals….
- We need to embrace social media revolution….
Other than just stating about the change in the WORLD, please say something more on yourself and go straight to the points as your reader/audience would be able to pay only limited time to read your content as they’re bound to have been bombarded with content.
Another issue I saw in a lot of essays across the board is that your personal connection to or investment in the issue was not explained.
For example, many students seemed to pick F&B as their choice of organization as this business category appears to be most affected by the social media engagement and digital marketing.
But F&B is a hard sell, and you need to invest more time and effort as to questions—why F&B? and in what ways do you think you are relevant to this issue and capable of the problem solving, if any? Other than just stating a dry fact that F&B need social media, please expand on why YOU are interested in and why it is important to YOU.
One way to show more of your personal investment and unique critical thinking is to raise questions about things you find confusing or troubling regarding the issue.
Or you can state your personal history and experiences where you’ve realized the importance or value of your social media.
Or you could simply confess that you don’t fully understand or agree with a general consensus, such as “social media is increasingly important in our lives!”
If you want to confront conventional beliefs, you’ll have to think through your reasoning to convince yourself and others, right? That can be a great way to show personal engagement with the issue and find concerns worth exploring.
This courses might provide you some insights and rationale why or why NOT social media is important or might NOT be that effective way to your business and personal goals thus things should be turned around.
To me, social media is an effective communication tool to understand the “change” in society, “changes” in the way people think and behave. I have seen social media empower us as it provides a personal broadcasting channel, so people now tend to think in a more “self-centric” way than ever.
Also as we are more connected. We are responding to social issues more timely manner. However, issues can be volatile, and thus it is very hard to create sustainable relationship with one another.
So I continue to update this course with more diverse real-life cases, and more in-class activities and assignments will be given to create engagement and connect your personal interests with the class content. The readings are more of a classic framework or baseline, as fundamental and critical questions remained unsolved, but my in-class lecture materials are updated with more diverse and current real-life issues and cases.
Also, I updated my lecture slides with more text than previous ones to help your easy understanding about the content. Yet, visual aids also will be provided to draw quick attentions and intuitions to the content. And this approach is aligned with how infographics serve these days.
My aim for this class is to help students to be more STRATEGIC on social media, to be both “fascinating content makers” as well as “strategic relationship managers” simultaneously.
I believe we could be and should be both attractive and wise with our social media strategies… and we can learn through examining a diverse range of previous cases and principles and frameworks.
What were the initial questions that opened social media era, what were the issues and concerns society had to face with the advent of social media, and what are still ongoing and unsolved issues?
Please introduce yourself with regards to your “interest” and personal “history” regarding this class’ main topics encompassing MNC’s global marketing, political comm, crisis comm. and small and medium-sized enterprises and so forth.
There is no right or wrong way to express yourself on social media, but we all know there always attractive things and boring things in the eyes of social media audience. Similarly, keep your audience in mind as you introduce yourself.
Don’t waste your space and words just to portray really obvious and general things about social media. Don’t be too unnecessarily lengthy. Keep it simple and to the points in accordance to your audiences’ attention span.
Do be genuine and sincere, which will help your audience connect with you.