In class, we watched an IKEA ad to show the differences between traditional media and digital media. I felt that it was interesting and inspiring for IKEA to make their “makeover ideas” video with elements of traditional media seen in how it builds the brand image.
IKEA subtly communicates that it is a progressive company through treating the gay and african-american couple as any other family unit and couple. This will be received well by customers who are sensitive to such social issues and build more brand affinity as they will see IKEA as a representative of their beliefs and values.
Marketing communication 