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  • Managing branded posts

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    Hi all! 3 months ago, Adidas and popular social media influencer Andrea Chong were caught up in a social media fix regarding Chong’s participation in the Standard Chartered race. In the photo posted by Chong, she is seen wearing a Standard Chartered Bib while running the marathon (see photo here: http://mothership.sg/2015/12/singapore-now-has-its-own-ridiculously-photogenic-marathon-runner-but/). There were rumours that she…

  • Social Media Marketing

    Hi all, A couple of weeks back, Prof Shim shared with us the blurring lines between marketing and communications, and this article, Is Social Media Marketing Still Relevant?, is pretty insightful on some of the things organizations should look at before exploring marketing via social media. One of the points in this article that caught…

  • Snapchat as a business model

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    Hi everyone! Sharing a really interesting article on one of the newest kids on the block today – Snapchat. The following article touches on its history and background as well as its various revenue sources. For brevity’s sake, I’ve provided the link here instead of the lengthy article. http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ The below is an infographic outlining the…