Group Assignment

  • G1 Group 8 Pepsi

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    Hi All, This is Lynette from the Pepsi Group (G1) and this is what our project is all about! Introduction Pepsi is one of the world’s leading carbonated drinks and owns around 30% of the market share as of 2014 (NASDAQ, 2014).  Pepsi stands for music, sports and fun, and they strive to be at…

  • G2 Group 9 Magnum

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    Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the launch of Magnum Classic which uses a…

  • G2 Group 6: Boost Juice Bars Singapore

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    Originating from Australia, Boost Juice Bars is an international retail chain that has over 350 stores operating in 17 countries. Boost Juice Bars have managed to establish themselves as a healthy brand, taking pride in offering healthy and nutritious products to consumers. Boost Juice Bars Singapore (BoostSG) first started out in November 2006 and has…