Group Assignment

  • G1 Group 1 Yoga Movement

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    G1 Group 1 Yoga Movement

    14 Ways to Improve Yoga Movement’s Social Media Strategy Look Into Their Current Social Media Use Yoga Movement is currently on two main social media platforms – Facebook and Instagram. So far they’ve amassed a pretty impressive following on these platforms! In addition to this, they have a website of their own that’s worth checking…

  • G1 – Group 13: Uber – Owning the word “ride”.

    G1 – Group 13: Uber – Owning the word “ride”.

    What about Uber? Uber Technologies Inc. is a transport network company founded in the US in 2009. It currently operates in 66 countries and 507 cities worldwide Its main mode of business is through its smartphone app whereby it connects consumers to drivers to transport the customers to their destination. Uber is distinct from regular…

  • G2 Group 8 – The Evolution of Barbie

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    Background Launched in March 1959, Barbie has sold more than a billion Barbie dolls since its inception, making it one of Mattel’s most profitable lines. Ruth Handler, the woman credited for having brought the idea of Barbie to life, declared that she created Barbie to show little girls that through Barbie, they could be anything…