News

Stumbled across this Facebook post and it reminded me of what we learnt in class where providing good quality customer service is essential for companies as customers are going online to air their complaints. But then, questions arise in my mind, do established restaurants and cafes need customer service on social media? would the reputations of McDonalds…

Group 4’s pitch of social media campaign strategy to lululemon

Dec 15, 2015

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#SMUSOCIALMEDIASINGAPORE, COMM 346, Group 4, lululemon

Dear All, Here is good news I’d like to share about Group 4 and lululemon athletica Singapore. Group 4’s pitch of social media campaign strategy to lululemon was very well-received by the company, which is interested in taking up and implementing some of the group’s ideas into their new online & offline dynamics! Group 4,…

“Building Public Confidence”: Patrick Nathan from SMRT spoke on SMRT’s social media strategy, ROI measurement and incident management for COMM 346

Oct 29, 2015

News

incident management, Information Fusion Centre, Jean Pham Ai Ling, Patrick Nathan, rail service disruption, SMRT

Patrick Nathan is a Vice President of Singapore Mass Rapid Transit – SMRT, heading its Corporate Information and Communications Division (which includes Corporate Marketing and Communications, Passenger Service Department, and SMRT’s interestingly-named Information Fusion Centre). On October 22 he was Guest Lecturer in the social media ROI module in COMM 346 Social Media Strategies. He…

Importance of customer service on social media?

Group 4’s pitch of social media campaign strategy to lululemon

“Building Public Confidence”: Patrick Nathan from SMRT spoke on SMRT’s social media strategy, ROI measurement and incident management for COMM 346